The Missed Call Culture

Missed Call Culture

 

Indians loves giving missed call because

 

  1. It’s free, as the caller don’t have to pay anything.
  2. It’s fast and instant.
  3. Everyone knows how to make a call
  4. Another party won’t miss looking at the call.

 

So, how can you exploit this service?

 

With the traditional method of giving a missed call on a mobile developer can’t use this service while if, they get an API to retrieve the missed call details in real time developers can make many applications for example;

 

  1. With the help of two numbers like 3095731 and 3095732 developers can make applications for tele-voting say customer dial 3095731 for “Yes” or 3095732 to “No”.
  2. Developers can use the API to build a call back service like Tata Sky and Dish TV has.
  3. Developers can also build games, which are based on missed calls like “Kingfisher” has a “Cricket” game.
  4. Developers can also use these APIs for mobile number verifications.

 

The opportunities are limit less and depend only upon the creativity of the entrepreneurs and developers.

 

ZNi Wireles (www.zni.in) providing missed call numbers for Rs 1000/- per month or Rs 10,000/- for a year (two months free).

 

Some companies may not want to use a local number like 0522-3095777 than in case they could use ZNI’s toll-free numbers which are based on 1800 series like 1800-200-5777.

 

The other service providers which are also providing this service are:

Knowlarity Communications Pvt Ltd

ZIP Dial Pvt Ltd

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SMS Achariya

Company Name Achariya Techno Solutions Pvt Ltd
Company Status Pvt Limited
Website Address http://www.smsachariya.com/
Founders / Owner Not Disclosed Online
Site Registered On 19-Feb-2010
E-mail ID (Sales) sujitha@achariyatechnosolutions.com
E-mail ID (Support)  
Online Help Desk URL http://www.smsachariya.com/support
Online Chat Yes
Telephone (Sales) 0471-4060700
Telephone (Support)  
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR)
 
Address Mentioned on Site Yes
Complete Address T.C 9/2445 (1)

Sreerangam Lane A-62

Sasthamangalam PO

Trivandrum -695 010

Kerala, India

 
First Impression They are not what they claimed but in sales its O.K. Company seems decent and only a customer of them tell us the truth. The only issue I have found with them that they do everything i.e. SMS and Voice are not their core business.
SMS Cost Range (Rs) 0.02 to 0.10 per SMS
Demo SMS URL N/A
 
Recommendation Neutral

 

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toSMS.in

Company Name toSMS
Company Status Proprietorship
Website Address www.tosms.in
Founders / Owner Manas Chowdhury
Site Registered On 18-Sept-2010
E-mail ID (Sales) support@tosms.in
E-mail ID (Support)  
Online Help Desk URL N/A
Online Chat Yes
Telephone (Sales) 8981392213
Telephone (Support)  
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR)
 
Address Mentioned on Site Yes / No
Complete Address 31 Sukanta Sarani

Kolkata, West Bengal, 700079, India

 
First Impression A single person handling the whole services which may bring a single point of failure scenario.
SMS Cost Range (Rs) 0.03 to 0.20 per SMS
Demo SMS URL N/A
 
Recommendation Proceed at your own risk

 

 

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MySMSStore

Company Name myssmsstore
Company Status Proprietorship
Website Address www.mysmsstore.in
Founders / Owner Not Disclosed
Site Registered On 16-Apr-2011
E-mail ID (Sales) mysmsstore@gmail.com
E-mail ID (Support) N/A
Online Help Desk URL N/A
Online Chat No
Telephone (Sales) 9310011562
Telephone (Support)  
Services Provided Bulk SMS, Short Code
 
Address Mentioned on Site No
Complete Address N/A
 
First Impression Two page website, one for landing or home page and second is for signup. Address is listed on his logo. May be the site is also provided by his vendor
SMS Cost Range (Rs) N/A
Demo SMS URL N/A
 
Recommendation A Big No (personal opinion)

 

 

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ValueFirst

Company Name Value First Messaging Pvt Ltd
Company Status Pvt Limited
Website Address http://www.vfirst.com
Founder’s Name Vishwadeep Bajaj
Site Registered On 24-Oct-2003
E-mail ID (Sales) info@vfirst.com
E-mail ID (Support) support@vfirst.com
Online Help Desk URL N/A
Online Chat No
Telephone (Sales) 0124-4632000
Telephone (Support) N/A
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR), Enterprise Messaging
 
Address Mentioned on Site Yes
Complete Address B-17, Sector 32, Institutional Area, Gurgaon 122001, Haryana, India
 
First Impression ValueFirst, established in the year 2003, acted as a Virtual Mobile Operator with clear focus on delivering messaging services. Today, ValueFirst is a leading “Enterprise Value Added Services” company providing seamless, end-to-end business communication solutions to its clients across the globe on various platforms like SMS, Voice, USSD and WAP – making it the only complete device and platform agnostic business communication solutions company in India.

 

ValueFirst is headquartered in Gurgaon, with regional offices in Mumbai, Chennai and Kolkata, and sales offices in Bangalore and Hyderabad. ValueFirst has a global footprint with market presence in Barbados, Bhutan, India, Lebanon, Middle East, Nigeria and Pakistan.

SMS Cost Range (Rs) 0.02 to 0.10 per SMS
Demo SMS URL N/A
 

 

 

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Quality vs Price

Quality or Price? With which you can compromise? One thing is 100% sure if, you are going only with price than you won’t get quality and if, you want quality than you have to pay the premium. Both can’t walk side by side.

This is also very true with the SMS industry. Till few years back when there were not so many service providers or better I would say resellers were in the market users pay premium for the SMS say around 13 paise per SMS and they got quality for it also like instant delivery, open sender IDs, best support and over 90% delivery ratio but with the arrival of the mass resellers and many cheaters in this industry customers are loosing their money without knowing about it.

Let me make you understand with a simple calculation:

The landing cost of SMS for 1 crore SMS is around 1.2 paise i.e. Rs 1,20,000/- which is still out of reach from most of the vendors offering cheap SMS. Since operator needs at least 5 cr commitment to provide direct connectivity which is not possible  for any of these new entrants they generally buy from other service providers which sells them @ Rs 0.02 per SMS or 0.018 paise for a lakh SMS i.e. Rs 2,000/- for one lakh SMS.

But these cheap SMS service providers sells the same SMS @ Rs 0.009 or Rs  0.01 per SMS which is higher than their landing cost. So, the simple solution they derived is cut the push from backend i.e. when you send one lakh SMS purchased at 1 paise they will deliver only 30,000 SMS, yes only 30% of what you sent. Since they have sent only 30K SMS they have to pay only for that which is Rs 600 while they have charged you Rs 1000 for the same. That way they will still generate profits but only by cheating. Wondering how much  you have paid? No, its not Rs 1000 for one lakh @ 1 paise. Its Rs 1000 for 30,000 SMS @ around 3 paise per SMS because out of 1 Lakh SMS you have sent only 30,000 were pushed by your Bulk SMS service provider.

So, until unless you are using SMS for spamming than don’t buy from such cheap SMS vendors, some of which even don’t have a proper postal address or a land line number. What they do is buying from some reseller and than giving you the services.

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ZINCRON

Company Name ZINCRON Technology Resources Pvt. Ltd
Company Status Pvt Limited
Website Address http://www.zincron.co.in/
Founders / Owner Arun Jasmin
Site Registered On 14-Nov-2010
E-mail ID (Sales) info@zincron.co.in
E-mail ID (Support)  
Online Help Desk URL N/A
Online Chat Yes
Telephone (Sales) 0471–4140414
Telephone (Support)  
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR)
 
Address Mentioned on Site Yes
Complete Address T.C. 14/765, NRA – 99, Observatory Lane

Palayam, Museum, Trivandrum – 33

 
First Impression They provide services for Bulk SMS, web services, Software Development, Medical Transcription and BPO services.  So, there is hardly any online service left in which they are not dealing.

 

One can easily understand that they are reselling services, as SMS is not their core business.

 

They have started their business in November 2010.

SMS Cost Range (Rs) Not Available Online
Demo SMS URL N/A
 
Recommendation Neutral

 

 

Posted in Bulk SMS Providers | Tagged , , | 14 Comments

ACL Wireless

Company Name ACL Wireless Limited
Company Status Public Limited
Website Address www.acl-wireless.com
Owner’s Name Sanjay Goyal & Vineet Jain
Site Registered On 15-May-2002
E-mail ID (Sales) Not available on site
E-mail ID (Support) Not available on site
Online Help Desk URL Not available on site
Online Chat No
Telephone (Sales) 0120-4069400
Telephone (Support) N/A
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR), Mobile VAS
 
Address Mentioned on Site Yes
Complete Address ACL Wireless Limited

First Floor, Tower D

Logix Technopark

5 – Expressway, Sec-127

Noida – 201301, India

 
First Impressions ACL is the pioneer in the field of Mobile VAS. This company also launched India’s first commercial short code 56767. Venturing in almost all the fields of mobile VAS they have the best support and infrastructure for SMS delivery.

 

ACL forte is in corporate sector and most of the banks and financial institutions are their customer.

SMS Cost Range (Rs) 0.02 to 0.20 per SMS
Demo SMS URL N/A
 

 

 

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Blue Edge Infotech

Company Name Blue Edge Infotech
Company Status Proprietorship
Website Address http://blueeagleinfotech.com/
Founders / Owner Not Disclosed
Site Registered On 10-June-2009
E-mail ID (Sales) sales@blueeagleinfotech.com
E-mail ID (Support) support@blueeagleinfotech.com
Online Help Desk URL N/A
Online Chat No
Telephone (Sales) 9810668328
Telephone (Support) N/A
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR)
Address Mentioned on Site No
Complete Address Not available on Site
First Impression Cheap SMS website buying SMS from other company as a reseller. When a business can not list any physical contact address or don’t afford a landline than I don’t think they should be in business at all.
SMS Cost Range (Rs) 0.009 to 0.025 per SMS
Demo SMS URL N/A
Recommendation Personally I won’t do business with somebody who doesn’t have a contact address

 

 

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ZNISMS

Company Name ZNI Wireless Pvt Ltd
Company Status Pvt Limited
Website Address http://www.znisms.com
Owner’s Name Tushar Bhargava
Site Registered On 21-July-2005
E-mail ID (Sales) info@zni.co.in
E-mail ID (Support) support@zni.co.in
Online Help Desk URL http://support.znisms.com
Online Chat Yes
Telephone (Sales) 0522-4105430
Telephone (Support) 0522-4105432
Services Provided Bulk SMS, Short Code, Long Code, Voice Calls (IVR), Toll Free Numbers, Call Back Service
Address Mentioned on Site Yes
Complete Address HI-194, Sector I, Jankipuram, Lucknow – 226021, Uttar Pradesh
First Impressions ZNISMS is one of the India’s oldest Bulk SMS service provider whose complete model is online. Currently they have three offices in Lucknow, Mumbai and Gurgaon. 

 

As they claims they have a user base of over 40,000.

SMS Cost Range (Rs) 0.0016 to 0.10 per SMS
Demo SMS URL http://www.znisms.com/demo.asp

 

 

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